AdCouncil: SpeakUp Campaign

In an effort to curb teenage reckless driving habits, the AdCouncil's new campaign uses comedians in faux-teenage drag riding along with apathetic adolescents to say: Slow Down and Drive Safe or risk killing everyone in the vehicle. The campaign, Speak Up Or Else, aims to get teens to tell their peers to keep their eyeballs on the road and only the road and obey the speed limit. The pitch itself is a little hokey but it seems to get the cause and effect point across well enough. Reckless driving + Peer's unfavorable opinions - thrill-seeking lust = A safer driver